Wednesday March 8th 2017 | 17:00

Twitter interview with Mi Ventures

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We were delighted to have been asked to take part in a #MIVreveals interview with @myincventures. You can find the full transcript below.

Picture of founders Paula and Richard

Thanks for joining us, could you firstly just explain to us what it is you do? #MIVReveals

@mumsbakecakes is the UK’s largest online cake shop, just think Interflora or Uber for cakes . We have hundreds of bakers across the UK who hand deliver for free homemade cakes and cupcakes.

Can you tell us about your background and what inspired you to start up your #business? #MIVReveals

Paula has a strong sales background and I am a retired senior police officer. We have known each other for ages. The concept came from necessity, Paula needed to deliver a cake to her ill niece and couldn’t source locally. Sadly, Davina lost her battle with cancer but the idea blossomed and grew into our company #MIVReveals

How does your #cake service work? #MIVReveals

Customers enter the postcode where they want a cake delivered and all the local bakers in that area are displayed. They choose a cake, pay online and the local baker will make and deliver for free a beautiful homemade product #MIVReveals

What have been the biggest challenges of setting up your #company? #MIVReveals

Its important to recruit the right bakers from around the country, all bakers are registered and fully insured  and as a new concept we need the public to think differently about sending a gift. Brand awareness is vital #MIVReveals

 What type of financial and #mentoring support have you received? #MIVReveals

 Proud to be working with @XLR8RUK @IanMerricks1 in developing our business for investment in the next few months #MIVReveals

What would you say is your proudest #business moment so far? #MIVReveals

Proud to have won food and drink category @EntrepreneursGB. Completely unexpected. #MIVReveals

How do you advertise your business? #MIVReveals

We use social media for brand awareness and look to Google and Baking Magazines for sales and baker recruitment #MIVReveals

What does success look like to you? #MIVReveals

Build a strong brand a tasty service and help the public think differently about sending gifts #youcanteatflowers #MIVReveals

What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

We are building towards investment which will help us to really grow business to the size the concept deserves #MIVReveals

What advice would you give to other #entrepreneurs looking to set up their #ownbusiness? #MIVReveals

Join up with an #accelerator #mentor their advice and guidance will save time and money further into the business #MIVReveal

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