Start of cake business
Tragic death of Llanrwst niece inspires nationwide cake business
As reported by Daily Post.
The sad loss of a much-loved niece from North Wales has prompted a mum to start a national home cake-making business.
Davina Jones of Llanrwst and a lecturer at Coleg Llandrillo lost her battle with breast cancer in December at the age of just 44.
Her aunt Paula Wilkinson, who comes from Rhos-on-Sea but now lives in Maidstone, realised there was a gap in the market when she tried to send a cake to Davina in the weeks before she died.
“She had enjoyed tea at the Ritz in London so much and I wanted to send her something that was relevant and special to her,” Paula said.
“Not everyone wants flowers.
“I went online and couldn’t find anything about a local baker making and supplying cakes to people in their area.”
If Davina had lived locally Paula would have baked the cake herself or asked a friend.
She added: “I ended up arranging for my sister to organise a cake from a baker in the Llanrwst area.
“I drove to Wales to collect it and deliver it personally to Davina.”
Mum-of-two Paula spoke to Davina about the idea for the business a few weeks before she passed away.
“Davina absolutely loved it and gave it her full support.
“She was so pleased to know that her legacy would be a cake-baking business in her memory.”
Paula believes her Mums Bake Cakes online ordering and delivery service will be a winner, building on the success of BBC TV show The Great British Bake-off and celebrity cake-makers Mary Berry and Paul Hollywood.
Paula is appealing for local mums – and dads and other bakers– to offer their home-baking services and register with her business.
“I want a network of mums around Wales and the rest of the UK who love making cakes at home and help them make some money as well. Many families are struggling and this would give them a bit of extra cash.”
Paula’s business partner Richard Watson, from Canterbury, added: “There are mums who have baking skills but don’t know how to market themselves. They make cakes for friends and family, and make them with love.”
Paula is setting up a website portal and says individual bakers don’t need a site of their own.
All they do is pay a small registration fee, take a photo of their best cakes and upload them to the website.
A customer in any part of the world who wants to give a cake to someone in Wales will go online to find a baker in the recipient’s area, provide a message, place an order, pay for it, and await confirmation of delivery.
“Mums don’t need to worry about the money,” says Paula.
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