Friday August 19th 2016 | 13:08

Quick and easy guide to setting up your cake business!

A quick and easy guide


Setting up a cake business is the thing of dreams for many. When they take a step closer, it can often become a thing of fear – what if people don’t like your cakes? What if they aren’t really good enough? Making the decision to open a cake business means being realistic about your baking skills and positioning and pricing your cakes accordingly. You don’t have to be a sugar craft expert to run a successful and profitable cake business – tray bakes and cupcakes can do just as well – but you do need to find your market to buy them and make sure you’re pricing your bakes profitably.

Even when many bakers have passed the stage of self-doubt, they often give up when faced with the task of making their cake business, home or otherwise, legal. It can seem scary to get your kitchen checked and take out insurance, but it really isn’t. Don’t give up on your baking dreams and don’t let fear get in the way – this six step guide to setting up a cake business will make it easy and achievable. Are you ready to turn your baking passion into profit?

Name your business

The first step in creating a business is to give it a name. Many bakers go down different routes for this, with some self-titling their businesses while others give them a memorable, snappy name. It’s entirely up to you whether you want to include your name in your cake business name, but if you’re ever thinking of franchising down the line it might be simpler to keep it out. The number one rule is to make sure your cake business name makes it clear what your cake business does – there’s a reason the saying “it does what it says on the tin” is so popular, after all!

Choose your products

I know what you’re thinking – you’re going to sell cakes, right? While that is probably true, most cake bakers aren’t bakers of all things. Many businesses find their success by choosing a niche that they are

really good at and build a reputation to match – so rather than being a cake maker, they’re a novelty or wedding or cupcake specialist.

 Think about where your skills and passions lie – what do you always get good reviews for and what do you think you do best? If making sugar flowers is your thing, tie that in to your cake specialism. If you are a patisserie expert or make mouth-watering drip cakes, make those what you’re known for. Finding a niche helps the right customers to find you because instead of trying to sell every single cake, big and small, rustic or detailed, you become really good and well known for a baking niche and are the easy choice for anyone with a need for that.

The trick is to match your niche to the demand in your local or delivery area – you need to have customers looking for and ready to pay for the types of cakes you’ll be offering.


Now we get to the legal part. You need to register your cake business with the relevant local and national authorities. This can involve but is not limited to registering your business, registering for self-assessment tax for your cake business earnings if you’re working as a self-employed cake maker and registering your kitchen so that it can be checked for food safety standards. In the UK, you’ll usually need to register with your local authority at least 28 days before opening for business.

Complete food hygiene training

The options for training in food hygiene are many – something many busy bakers juggling full time jobs, children or other commitments are often very grateful for. Whether you complete food hygiene training at a college or via distance learning online, you’ll be starting off on the right foot when it comes to food safety, kitchen hygiene and keeping all the right supplier records.

Take out public liability insurance

It doesn’t matter how brilliant a baker you are, you need to keep your cake business insured to protect against any costs you might incur should something go wrong. Don’t forget that as the business owner, if you have customers visiting your home or premises for tastings, consultations or collections, you’re responsible should they slip and fall or be injured. Take out public liability insurance to cover you and your cake business in the unfortunate event that you did incur a problem, either with your cake itself or during dealings with customers.

Join Mums Bake Cakes

Once you’re fully insured and registered, you’re ready to open the doors to your new cake business – congratulations! If you’re wondering where to find clients beyond friends and family, make sure you register with Mums Bake Cakes. The website connects customers looking to buy cakes with registered and reputable bakers in the same delivery area, so even without a huge following or tons of word of mouth recommendations, customers looking for cakes near you can find you and easily place an order. It’s a great place to start out with your cake business and will remain a helpful way to bring more customers to you as your cake business grows and matures.

Are you ready to start your own cake business? What has been holding you back?

Blog by Knead To Dough commissioned by Mums Bake Cakes