Tuesday January 8th 2019 | 11:06

Looking for an unusual marketing campaign

corporate cupcakes vanilla flavour with Logo on top

Looking for an unusual marketing campaign?

Marketing teams are often asked for their ideas on how to achieve greater brand awareness, generate cost-effective sales leads, increase conversions or launch a product.

The answer is often the same: Be different, be ‘out there’ – BUT keep to budget!

 

We thought we’d take a look at some unusual marketing ideas that do indeed generate a lot of interest - and in some cases blow enormous marketing budgets!

 

Branded Transport

We were amazed at the simplicity involved in arranging a BUS which is branded and driven around the area; take a look below at how this company branded the X-Factor bus, as well as many others. Offering both single decker and double decker buses - which have all been converted for use for promotional roadshows – is a great way of up- cycling! Whether for visibility whilst the bus is driving around or for hosting an event on a bus, the support teams below really do seem to have extensive knowledge and understanding of the ‘tricks of the trade’.

Hire a bus to get your message out:

 

Ever thought of a branded taxi whether advertising locally, nationally inside or outside the cab? A great network of cab drivers would welcome the additional revenue streams. The teams below will help to advise the best method for you for both your sales/awareness message together with the demographics of people that are likely to see it.

To see more details here

 

 

With so many places to look to advertise, whether in an Airport, on the London Underground or on a Billboard, the list of possibilities is endless. There are many advertising teams around the country who can support your desire to get a message across, and we found this one below who have a full selection available. Who’d have thought there was so many choices on the Underground?

Take a look Here at some of the ideas created by ooh International

 

Mailshot

Would you consider doing a mailshot or is this really ‘old hat’? With many people being bombarded with emails and being on their mobile devices so much, it’s actually quite refreshing to receive some post! But if the post doesn’t grab your attention the minute it lands, then this is a lost opportunity.

Here’s some great tips for direct mail marketing:

 

Launch Party

Planning a product launch or thank you event for some clients, key customers or staff? The theme and invitations list can cause major headaches, ensuring all needs are catered for and the right message is displayed. Who would have considered holding a foam party for client? 

With some more amazing marketing ideas below:

https://www.eventbrite.co.uk/blog/creative-corporate-event-ideas-ds00/

 

Magazine Advertising

Some of the Top advertisers in magazines are the household names we all recognize: Tesco, Unilever, Chanel, Asda, M&S and Next. With magazine media reaching over 38 million adults every month, you can see how the Return on investment can look favourable if you want to get the brand in front of ‘eyeballs!’

https://www.getmemedia.com/DB/market-insight/magazine-advertising-insight.html

 

Bloggers and Social Media Influencers

The idea of using a blogger/ social media influencer is new to many companies, and the prospect of entrusting your brand to a complete stranger is a daunting one. However, their influence in the market is increasing daily, and no brand wants a bad review! How many times have you shopped online yourself and looked quickly at the reviews?

Some great tips can be found here on helping you plan and find the right influencer to help promote your brand:

 

These reviews can really drive product sales and therefore many brands are now turning to good copywriters in house or looking for external brand ambassadors. If you’re considering using a blogger/influencer to help promote your brand, it’s imperative you find the right one, and the list below you should give you some ideas:

https://www.vuelio.com/uk/social-media-index/top-50-uk-blogs/

 

We have spoken to many corporate clients over the years, whether in previous roles assisting with marketing and advertising campaigns or more recently helping key marketing departments and advertising agencies with incorporating Mums Bake Cakes in their overall strategy.

Teams are recognising that their clients are looking to support local businesses across the UK and are using a one-stop shop like ours to complement their existing marketing strategy. This approach not only creates great results, but also ticks many other boxes!

Thinking ‘outside the box’ and exploring alternative ways to promote your business can really help your business stand out from the crowd. By using a service such as Mums Bakes Cakes to get your message across, you’ll be supporting local businesses, reducing your environmental footprint and delivering your marketing message in a way that just about anyone will enjoy! After all, who doesn’t love a slice of cake?

Want your message ‘digested!’ contact ask@mumsbakecakes.co.uk and lets see how we can help you support independent local bakers from your Head office!

 
What our corporate and Business Clients want to know?

1) What Information do you need from us?

A:- All we need from your teams are the postcode that you want the cake or cupcakes delivered to and how many of each one to each postcode- some teams maybe larger across the country and therefore want 12 cupcakes delivered, and some teams may only want 6 cupcakes delivered. As we commission bakers local to the recipient we will ensure the right number of cakes or cupcakes are delivered to the right postcode address

2) How much time do you need to get the online cake order completed?

A:- As much time as possible! As we individually contact each baker we need to ensure they have the availability and the skills required to complete your order. Where-ever possible we will reduce the number of bakers and utilise bakers to deliver a number of clients at the same time. This helps to reduce costs for you the client also.

3) How will the cakes be delivered?

A:- Each cake or cupcakes are delivered in hygienic boxes and delivered to the reception area or nominated person for delivery

4) Can I put our company Logo on the cupcakes?

A:- Yes absolutely. If you want a cake delivery to just one location the bakers will arrange the printing of the logo themselves, as many do have icing printers and therefore will suit shorter timescales. With a multi-drop cake order and multiple bakers Mums Bake Cakes arranges the printing of logos to ensure all have the same quality of icing paper, same colour scheme and same size. This ensures uniformity across the UK for multi-drops. 

5) Can I put a message with the cakes?

A:- Yes Absolutely. All our bakers hold delivery message cards which can be completed with the order and the message will be delivered with the cakes. Alternatively, you can send the cards or sales messages to one central point and Mums Bake Cakes will distribute to each baker to be delivered with their cakes.

6) What if someone has an allergy?

A:- All cakes delivered by Mums Bake Cakes bakers carry an ingredients card, where the baker has indicated the ingredients being used in the cakes. However, if you are aware of an allergy prior to booking the cakes, please inform Mums Bake Cakes and we can commission the allergy bakers to cover specific locations for you.

5) Can we make the cakes unique?

A:- Mums Bake Cakes bakers are capable of creating bespoke cakes, and if you have a design in mind the bakers will endeavour to copy to a similar standard. However, these bakers are NOT robots, and each cake is hand made giving the true uniqueness of homemade, fresh and using quality ingredients. Should you be celebrating a Birthday and want a corporate Birthday cake, or a retirement and want a specific retirement cake this can be organised for you and made uniquely for your event.

6) How can I ensure the corporate cupcakes and corporate cakes all look the same when delivering to multiple locations?

A:- Ensuring the corporate branding and identity is still the same, whilst allowing numerous bakers to create the cakes, adds to the enjoyment as the cakes are delivered. Similarities can be acheived as Mums Bake Cakes has previously sourced the same ribbon to go round the cake boxes ( thus ensuring the colour, size, width etc, was all the same). Logos printed by a central point ensures uniformity with the brand, together with items supplied by the client for the bakers to deliver ( card/ sales messages etc.). Many customers and recipients enjoy the feeling of supporting their local economy, and seeing corporate businesses supporting local businesses is indeed a great story for the local teams.

7) How will I keep control of the order?

A:-Throughout the process you will have one point of contact, they will keep you up dated on when the cake deliveries have been completed and photo evidence of the cakes as they are delivered. Should any issues arise with the deliveries, you will be immediately informed.

8) Can lots of areas get the cakes delivered on the same day?

A:-Absolutely, yes. This is the beauty and uniqueness of Mums Bake Cakes, where we can commission hundreds of bakers to deliver in their local area on a specific day and as the cake deliveries are completed we can confirm immediately that they have been received.

9) What are the payment terms?

A:- As these cakes are created bespoke with your corporate logo on them, or a company image and colour scheme, we ask for 50% of the payment at the time of the booking, this can be done via the site using a Credit or debit card or can be invoiced and payment made via BACs. The remaining 50% is expected to be paid on confirmation of delivery of the cakes. 

10) What flavours can I have?

A:- As a rule of thumb, most businesses arrange vanilla cupcakes or chocolate cupcakes, as a safe option that the majority of the staff or customers will enjoy these flavours. 

11) What events have you done for supplying cakes

A:- Cake delivered across the UK, can be used for all occasions- who doesn't like cakes! Our most popular events have been the following:-

a. Corporate Launch of a product- often a large cake with picture of logo/ new product

b. Christmas cupcakes to say Thank you for the business

c. Afternoon tea booked for staff to enjoy whilst having a staff meeting

d. Retirement cakes depitcting the lives of the person retiring- Caravan cakes, dog walking cakes, mountaineering cakes, cycling cakes. Bespoke cakes are definitely welcomed for the long serving members of staff

e. New baby cupcakes for a family on paternity and maternity leave

f. Mini cupcakes to hand out to clients using corporate identity of corporate colours.

g. Thank you cakes, whether cupcakes to staff or customers - cupcakes delivered to offices or home addresses is a lovely surprise for the recipient.

h. An alternative corporate gift often with a sales message which is enjoyed and digested! 

 

Can you think of any other event you would like your teams to have cake?

12) Why use Mums Bake Cakes to organise for corporate cupcakes or corporate cakes  whether arranged as corporate gifts or treats for the staff and delivered across the UK?

A:- Mums Bake Cakes is the ONLY company offering this service nationwide. Mums Bake Cakes has a network of professional bakers who have all been checked for the following:-

 Fully registered with their Local authority- complying with UK health and Hygiene Laws and Fully Insured.

Therefore purchasing with confidence using a One Stop Shop- where we take the hassle out of arranging corporate gifts!

 

 

 

 

Recent testimonial received from a Christmas Campaign on behalf of a corporate client.

I can't thank you and all the bakers enough for this, the feedback from every client is fantastic 😊 couldn't have done it without your out of this world organisation. Feels good to have them all wrapped up!!! 

 

So whatever your marketing strategy, there are teams across the UK who specialise in all areas of social media, print and interactive design who can help you tell your story in a meaningful and memorable way. Be clear. Be concise. But, above all, ensure your message is DIGESTED!

 

Note:-

All bakers are Fully registered with their Local authority- complying with UK health and Hygiene Laws and Fully Insured.

All items supplied with fully ingredients list.